Sakura was Yum Asia’s very first rice cooker to launch in the UK and Europe and more recently in the USA. Yum Asia has been the home of Zojirushi for the UK and Europe markets for over 15 years; we have worked with Japanese rice cooking technologies and learned exactly how they work and their best and most useful features.

We realised that the cookers did not always fit into everyone’s budget. We also realised that whilst some models ticked all the boxes of what a customer wants from a rice cooker, sometimes certain models didn’t tick all those boxes.

We therefore spent many months thinking and designing a rice cooker with functions that were most appealing to people that love Asian food with the core emphasis being based around cooking great tasting rice.

Saving space in your kitchen, this appliance combines quality functions of speciality rice cooking with porridge, soup, steam, slow cook, crust, cake baking and yoghurt making. We designed this rice cooker with additional features that any cook will find useful. An easy to use and state of the art Korean Motouch control function panel with adjustable timings for different functions will make cooking so much easier and produce delicious rice or full meals